Studies have shown that the use of promotional products can yield reorders from customers up to 18% sooner than alternative sets of customers who merely received coupons. The importance of client retention is critical to the success of any business, particularly during times of economic recession. 86% of respondents in a survey given by Harris Interactive/Yankelovich said that they were more confident of a company’s commitment to deliver quality products and services when they saw the company advertise in a weak economy. Promotional products are a great way to communicate a brand’s dedication to excellence during periods where competitors may be cutting back on advertising costs. A Promotional Products Survival Guide can be a useful source for information about marketing techniques to employ during a recession.
Friday, October 9, 2009
Strengthen Your Professional Network During a Recession with Promotional Products
Studies have shown that the use of promotional products can yield reorders from customers up to 18% sooner than alternative sets of customers who merely received coupons. The importance of client retention is critical to the success of any business, particularly during times of economic recession. 86% of respondents in a survey given by Harris Interactive/Yankelovich said that they were more confident of a company’s commitment to deliver quality products and services when they saw the company advertise in a weak economy. Promotional products are a great way to communicate a brand’s dedication to excellence during periods where competitors may be cutting back on advertising costs. A Promotional Products Survival Guide can be a useful source for information about marketing techniques to employ during a recession.
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