The qualitative and quantitative results measured by promotional products trade associations and experts continue to substantiate claims about the effectiveness of these marketing tools. Georgia Southern University performed a study to test several hypotheses related to the value of promotional products, and found that not only did recipients of the items perceive the company responsible for the gift or giveaway in a more positive light, but they were also more likely to recommend the company to others and patronize the business themselves in the future. Consumer preferences tend to change over time, and a Promotional Products Survival Guide is a thorough consolidation of recent studies that any buyer should consult for advice.
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